第1回
字幕なしで聞く
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🎧 IELTSリスニングスピーキング練習
0:00 / 0:00
5回リスニング法
1本のリスニング教材を再利用できる英語インプットに変える
1回聞いて終わりにしないでください。同じエピソードを5回に分けて、まず大意、次に言語面の確認、シャドーイング、ディクテーション、最後に字幕なしで聞き直します。
第2回
英語字幕を見る
知らない語や難しい文を確認します。必要なら辞書や短いメモを使います。
第3回
シャドーイング
1文ずつ繰り返し、発音、リズム、強勢、イントネーションをまねします。
第4回
ディクテーション
聞こえた内容から重要な文をいくつか書き取り、形と構造を鍛えます。
第5回
字幕なしで再聴
文字の助けなしで再度聞き、以前より分かる部分が増えたことを確認します。
トレーニング後
共有して言い換える
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次のステップ
精聴から多聴へ
集中的に学習したエピソードを後で流し聞きに回し、慣れた素材で聞く量を増やしましょう。
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📝 IELTSスピーキングダイアログトランスクリプト
I'm talking about a recent advertising campaign for a new laundry detergent. The ad used a bold mascot: a carp. The carp appeared in posters and TV spots. Some viewers saw the carp as a symbol of an invader species. Others thought it cleverly linked to local cuisine. The brand ran bilingual commercials. Bilingual slogans appeared in English and Spanish on billboards. The bilingual approach aimed to welcome immigrant shoppers. However, the campaign had problems. The company spent heavily on radio spots. The radio buys were inefficient and reached few of the intended consumers. That inefficient allocation undermined the return on ad spend. Environmental groups objected. They argued that featuring a carp glamorized an invasive invader in local waterways. The carp imagery sparked debate about ecology and taste. The detergent itself was promoted as gentle and effective. Yet critics said some claims implied it 'defeats invaders' like bacteria, which was misleading. Management also admitted the campaign mixed metaphors and targeted the wrong age group on TV, another inefficient choice. Despite controversy, some shoppers responded positively to the bilingual messaging. Others avoided the product because they associated the carp mascot with ecological harm rather than cleanliness.
📝 📚 IELTS練習問題
1
What product is the advertisement promoting?
不正解
正解:
A
説明:
Correct: The passage begins by saying the campaign was for a 'new laundry detergent.' Option B is incorrect because, although carp is mentioned and linked to cuisine, the ad promoted a detergent, not a restaurant. Option C is wrong because the passage mentions ecological debate but the campaign wasn't for a charity. Option D is wrong because radio spots were used as a channel, not the product being advertised.
2
Which mascot did the campaign use?
不正解
正解:
A
説明:
Correct: The passage repeatedly states the mascot was a carp. B is incorrect because a crab is not mentioned. C is incorrect because 'bilingual' describes the ads' language, not a cartoon mascot. D is wrong because no soap bubble mascot is described.
3
Why did some people view the carp negatively?
不正解
正解:
A
説明:
Correct: The passage says viewers saw the carp as a symbol of an 'invader species' and that environmental groups objected. B is incorrect because the passage mentions the wrong TV age group as a marketing mistake, not a reason people disliked the carp. C is incorrect because smell is not discussed. D is wrong because broadcasting rules are not mentioned.
4
Which advertising channel was called inefficient?
不正解
正解:
A
説明:
Correct: The passage states 'The radio buys were inefficient' and that radio reached few intended consumers. B is incorrect because billboards with bilingual slogans are described positively, not inefficient. C is incorrect: while the campaign targeted the wrong age group on TV, the passage does not call TV spots inefficient. D is incorrect because social media is not mentioned.
5
What can be inferred about why the campaign used bilingual messaging?
不正解
正解:
A
説明:
Correct: The passage explicitly says the bilingual approach 'aimed to welcome immigrant shoppers,' implying it was meant to appeal to that audience and build trust. B is wrong because cost reduction is not mentioned. C is incorrect because controversy about the carp still occurred despite bilingual messaging. D is incorrect because no legal requirement is referenced.
6
What is implied about the campaign's overall effectiveness?
不正解
正解:
A
説明:
Correct: The passage notes both positive responses to bilingual messaging and multiple problems, such as inefficient radio buys, mixed metaphors, and controversy. B is incorrect because problems are described. C is wrong because the detergent was promoted as effective; the failures described relate to marketing choices, not product performance. D is incorrect because environmental groups objected, not supported the campaign.
7
In the sentence 'Some viewers saw the carp as a symbol of an invader species,' what does 'invader' most nearly mean?
不正解
正解:
A
説明:
Correct: The context mentions environmental groups and invasive carp in waterways, so 'invader' refers to an invasive species that harms ecosystems. B is wrong because there is no suggestion of theft. C is incorrect because it is not about a marketing agent. D is wrong because 'invader' is not a detergent ingredient.
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