1회차
자막 없이 듣기
자막 없이 전체 흐름, 주제, 핵심 정보를 파악합니다.
🎧 IELTS 듣기 말하기 연습
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5회 듣기 학습법
하나의 듣기 콘텐츠를 재사용 가능한 영어 입력으로 바꾸기
한 번 듣고 끝내지 마세요. 같은 에피소드를 다섯 번으로 나누어 먼저 큰 흐름을 잡고, 그다음 언어 확인, 섀도잉, 받아쓰기, 마지막으로 자막 없이 다시 듣습니다.
2회차
영어 자막 보기
모르는 단어와 어려운 문장을 해결합니다. 필요하면 사전과 짧은 메모를 활용하세요.
3회차
섀도잉
문장별로 따라 말하며 발음, 리듬, 강세, 억양을 모방합니다.
4회차
받아쓰기
들리는 핵심 문장을 몇 개 적어 보며 형태와 구조를 훈련합니다.
5회차
자막 없이 다시 듣기
텍스트 도움 없이 다시 듣고, 이제 더 쉽고 분명해진 부분을 확인합니다.
학습 후
공유하고 다시 말하기
메모, 새 단어, 유용한 개념을 공유한 뒤 자신의 말로 에피소드를 다시 말해 보세요.
다음 단계
집중 듣기에서 광범위 듣기로
집중적으로 학습한 에피소드를 배경 청취로 재활용하고, 익숙한 자료로 청취량을 늘리세요.
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📝 IELTS 스피킹 대화 대본
Today I want to talk about how modern advertising borrows from older social behaviours. Brands often act in a territorial way, staking out niches and defending them vigorously. This territorial approach can be useful, but it can also alienate potential customers when it feels too exclusionary. Many campaigns adopt an avuncular tone, as if the brand is a kindly uncle giving friendly advice. That avuncular voice can reassure people and build trust, especially among older or more conservative audiences. Historically, a forerunner of digital targeted ads was the catalogue, which anticipated personalised offers. Another forerunner to platform-based marketing was the radio jingle, simple but memorable. Designers also make sure interactive adverts are truly operable, so users can click, swipe, and complete tasks easily. If elements are not operable across devices, a campaign will lose engagement quickly. Advertisers sometimes target devout fans, people so committed they will defend a product online. These devout followers can act like ambassadors and spread word-of-mouth for free. A recent campaign claimed a 40% sales increase, which was a headline figure but not the full story. In fact, the increase applied to one category only, and lasted just a fortnight. Some marketers behave territorially online, blocking reviews and controlling forums, which can backfire. An avuncular spokesperson may appear in adverts to soften complex messages and make them operable for viewers. Yet the most successful advertisers were often the forerunner companies that experimented early with data. Not every leader was devout about profit; some remained devout to social missions and values. One misleading claim suggested the campaign ran only once on television, but it actually had multiple airings. Understanding these terms helps consumers and students analyse adverts critically.
📝 📚 IELTS 연습 문제
1
Which medium is identified as a forerunner of digital targeted ads?
오답
정답:
A
설명:
The passage states that 'a forerunner of digital targeted ads was the catalogue.' Television commercials, billboards and social media posts are not identified that way in the text; radio jingles are mentioned as another forerunner, but not the catalogue alternatives listed in B, C or D.
2
What percentage increase did the recent campaign claim?
오답
정답:
B
설명:
The text says the recent campaign 'claimed a 40% sales increase.' The other percentages are plausible distractors but do not match the passage.
3
Which tone do many campaigns adopt, according to the speaker?
오답
정답:
C
설명:
The speaker states that 'Many campaigns adopt an avuncular tone.' Aggressive, formal and sarcastic are not the tones described in the passage.
4
Why might advertisers use an avuncular voice, based on the passage?
오답
정답:
A
설명:
The passage explains that an avuncular voice 'can reassure people and build trust.' The other options are not supported: the text does not link avuncular tone to cost, territorial expansion, or removing operable features.
5
In this passage, what does the word 'operable' most nearly mean?
오답
정답:
A
설명:
The context discusses interactive adverts where users can 'click, swipe, and complete tasks,' so 'operable' means able to be used or operated. The alternatives (legally permitted, morally acceptable, decorative) do not fit that context.
6
What is implied about marketers who block reviews and control forums?
오답
정답:
A
설명:
The passage directly notes that behaving territorially online, including blocking reviews and controlling forums, 'can backfire.' The other choices contradict this implication or are not mentioned.
7
Who are described as spreading word-of-mouth for free?
오답
정답:
A
설명:
The text says 'These devout followers can act like ambassadors and spread word-of-mouth for free.' Territorial brands, forerunner companies and designers are mentioned in different contexts, but they are not described as spreading word-of-mouth for free.
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