第一遍
無字幕盲聽
先抓大意，確認主題、人物關係與主要資訊。
🎧 雅思聽力口語練習
0:00 / 0:00
五遍聽力法
把一段聽力內容練成可重複利用的英語輸入
不要只聽完就結束。把同一條內容拆成 5 遍，先抓大意，再解決語言點，再模仿、聽寫、複聽，最後把內容變成自己的表達。
第二遍
看英文字幕
解決生詞和難句，可以查字典、做簡短筆記。
第三遍
跟讀 shadowing
逐句模仿語音語調、節奏與重音，盡量貼近原聲。
第四遍
少量聽寫
挑幾句關鍵句做聽寫，訓練從聲音到句子的組織能力。
第五遍
無字幕複聽
查漏補缺，回到純聽，感受英語聲音和節奏。
訓練後動作 1
分享與複述
分享你的筆記、新詞或概念，並用自己的話複述內容，促進資訊重組與輸出。
訓練後動作 2
精聽轉泛聽
精聽過的材料後續可轉成泛聽。比如精聽 10 期後，把舊材料當成日常泛聽輸入。
第一遍第二遍第三遍第四遍第五遍
📝 雅思口語對話文本
Today I want to talk about how modern advertising borrows from older social behaviours. Brands often act in a territorial way, staking out niches and defending them vigorously. This territorial approach can be useful, but it can also alienate potential customers when it feels too exclusionary. Many campaigns adopt an avuncular tone, as if the brand is a kindly uncle giving friendly advice. That avuncular voice can reassure people and build trust, especially among older or more conservative audiences. Historically, a forerunner of digital targeted ads was the catalogue, which anticipated personalised offers. Another forerunner to platform-based marketing was the radio jingle, simple but memorable. Designers also make sure interactive adverts are truly operable, so users can click, swipe, and complete tasks easily. If elements are not operable across devices, a campaign will lose engagement quickly. Advertisers sometimes target devout fans, people so committed they will defend a product online. These devout followers can act like ambassadors and spread word-of-mouth for free. A recent campaign claimed a 40% sales increase, which was a headline figure but not the full story. In fact, the increase applied to one category only, and lasted just a fortnight. Some marketers behave territorially online, blocking reviews and controlling forums, which can backfire. An avuncular spokesperson may appear in adverts to soften complex messages and make them operable for viewers. Yet the most successful advertisers were often the forerunner companies that experimented early with data. Not every leader was devout about profit; some remained devout to social missions and values. One misleading claim suggested the campaign ran only once on television, but it actually had multiple airings. Understanding these terms helps consumers and students analyse adverts critically.
📝 📚 雅思練習題
1
Which medium is identified as a forerunner of digital targeted ads?
答案錯誤
正確答案:
A
解釋:
The passage states that 'a forerunner of digital targeted ads was the catalogue.' Television commercials, billboards and social media posts are not identified that way in the text; radio jingles are mentioned as another forerunner, but not the catalogue alternatives listed in B, C or D.
2
What percentage increase did the recent campaign claim?
答案錯誤
正確答案:
B
解釋:
The text says the recent campaign 'claimed a 40% sales increase.' The other percentages are plausible distractors but do not match the passage.
3
Which tone do many campaigns adopt, according to the speaker?
答案錯誤
正確答案:
C
解釋:
The speaker states that 'Many campaigns adopt an avuncular tone.' Aggressive, formal and sarcastic are not the tones described in the passage.
4
Why might advertisers use an avuncular voice, based on the passage?
答案錯誤
正確答案:
A
解釋:
The passage explains that an avuncular voice 'can reassure people and build trust.' The other options are not supported: the text does not link avuncular tone to cost, territorial expansion, or removing operable features.
5
In this passage, what does the word 'operable' most nearly mean?
答案錯誤
正確答案:
A
解釋:
The context discusses interactive adverts where users can 'click, swipe, and complete tasks,' so 'operable' means able to be used or operated. The alternatives (legally permitted, morally acceptable, decorative) do not fit that context.
6
What is implied about marketers who block reviews and control forums?
答案錯誤
正確答案:
A
解釋:
The passage directly notes that behaving territorially online, including blocking reviews and controlling forums, 'can backfire.' The other choices contradict this implication or are not mentioned.
7
Who are described as spreading word-of-mouth for free?
答案錯誤
正確答案:
A
解釋:
The text says 'These devout followers can act like ambassadors and spread word-of-mouth for free.' Territorial brands, forerunner companies and designers are mentioned in different contexts, but they are not described as spreading word-of-mouth for free.
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