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Pelatihan Listening IELTS: How Ads Shape Consumer Journeys

Di LexiTalk, Anda mengenal bahasa Inggris alami lewat konten listening ber-konteks nyata. Dengan terus mendengar, mengulang, dan memakai konteks yang sama, respons mendengar dan berbicara terbentuk.

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How Ads Shape Consumer Journeys - Advanced English Learning Podcast - LexiTalk
🔥 Advanced · IELTS · B2 · 2026.01.14 · 1m18s

🎧 Latihan IELTS Mendengar & Berbicara

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Putaran 1

Dengar tanpa subtitle

Pahami gambaran besar, topik, dan informasi utama tanpa subtitle.

Putaran 2

Subtitle Inggris

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Putaran 3

Shadowing

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Putaran 4

Dikte

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Putaran 5

Dengar ulang tanpa subtitle

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Dari intensive ke extensive

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Putaran 1Putaran 2Putaran 3Putaran 4Putaran 5

📝 Transkrip Dialog IELTS Speaking

Advertising often borrows language from religion. Products are described as divine to attract attention. Some reports even claim that divine-themed adverts doubled sales overnight, though that claim is debated. Marketers use glossy images and short slogans to gloss over shortcomings in a product's formula. When an ad makes a car, perfume or gadget resemble a dream, consumers are invited to embark on a purchase as if it were a journey. Studies of eye-tracking show that viewers' eyes often fix on the cornea or the face in an image. Light reflected in the cornea signals liveliness, so advertisers catch that specular highlight deliberately. A misleading 2019 report said that 90% of buyers prefer blue labels, a statistic many researchers dispute. Yet it is clear that images which resemble real life tend to increase trust and therefore encourage buying. To gloss over price or awkward reviews, ads will highlight a single glowing or divine endorsement. They also try to catch light on the cornea again, add a glossy finish and vivid colours so the subject appears more vibrant. Consumers are urged to embark on small rituals, like sampling a scent or testing a lip gloss, before committing to a full purchase.

📝 📚 Soal Latihan IELTS

1

According to the speaker, which part of a photographed face do advertisers deliberately draw attention to?

2

What term does the speaker say advertisers use to make products sound special?

3

What does the speaker mean by 'gloss over' in the passage?

4

Why does the speaker mention that images which resemble real life tend to increase trust?

5

What is implied by the repeated use of 'embark' in the passage?

6

In the phrase 'add a glossy finish', what does 'glossy' most nearly mean in this context?

7

Which of the following is a misleading statistic mentioned in the passage?

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