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Pelatihan Listening IELTS: Advertising, Outrage and the Changing Market

Di LexiTalk, Anda mengenal bahasa Inggris alami lewat konten listening ber-konteks nyata. Dengan terus mendengar, mengulang, dan memakai konteks yang sama, respons mendengar dan berbicara terbentuk.

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Advertising, Outrage and the Changing Market - Advanced English Learning Podcast - LexiTalk
🔥 Advanced · IELTS · B2 · 2026.04.19 · 1m26s

🎧 Latihan IELTS Mendengar & Berbicara

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Putaran 4

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Putaran 1Putaran 2Putaran 3Putaran 4Putaran 5

📝 Transkrip Dialog IELTS Speaking

I want to talk about advertising and why many consumers feel frustrated. Advertising has shaped buying habits for decades. Recent studies try to synthesize research and real customer feedback. One 2021 study surveyed 1,200 people and asked them to synthesize their experiences with online adverts. Many respondents lament the loss of trust. People lament when adverts make promises they cannot keep. Some ads use outrageous claims about health or savings. Others show outrageous pricing that disappears at checkout. The industry faced a setback in 2019 when regulators banned some targeted campaigns. A further setback occurred when a major brand pulled its campaign after social media outrage. Sportive sponsorships are a common tactic. Brands attach products to sportive events to gain goodwill. Yet sportive partnerships can backfire if the sport is embroiled in scandal. To rebuild trust companies should synthesize data, listen closely, and be transparent. Consumers respond better when messaging is honest. That is why many commentators lament the current lack of clear standards. The public outrage shows that misleading messages are costly. If advertisers avoid outrageous exaggeration and learn from setbacks, the market can improve.

📝 📚 Soal Latihan IELTS

1

According to the speaker, how much did advertisers' budgets rise in 2022?

2

How many people did the 2021 study survey, as mentioned by the speaker?

3

Which type of sponsorship does the speaker specifically discuss?

4

In the passage, what is the best meaning of the word 'lament'?

5

Why does the speaker imply that adverts provoke public outrage?

6

What does the speaker recommend companies should do to rebuild trust?

7

Which specific setback does the speaker mention for the advertising industry?

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