第一遍
無字幕盲聽
先抓大意，確認主題、人物關係與主要資訊。
🎧 雅思聽力口語練習
0:00 / 0:00
五遍聽力法
把一段聽力內容練成可重複利用的英語輸入
不要只聽完就結束。把同一條內容拆成 5 遍，先抓大意，再解決語言點，再模仿、聽寫、複聽，最後把內容變成自己的表達。
第二遍
看英文字幕
解決生詞和難句，可以查字典、做簡短筆記。
第三遍
跟讀 shadowing
逐句模仿語音語調、節奏與重音，盡量貼近原聲。
第四遍
少量聽寫
挑幾句關鍵句做聽寫，訓練從聲音到句子的組織能力。
第五遍
無字幕複聽
查漏補缺，回到純聽，感受英語聲音和節奏。
訓練後動作 1
分享與複述
分享你的筆記、新詞或概念，並用自己的話複述內容，促進資訊重組與輸出。
訓練後動作 2
精聽轉泛聽
精聽過的材料後續可轉成泛聽。比如精聽 10 期後，把舊材料當成日常泛聽輸入。
第一遍第二遍第三遍第四遍第五遍
📝 雅思口語對話文本
Advertising is changing rapidly. Gone are the days when adverts only interrupted television programmes. Today advertising follows people across devices. It frequently lives in your pocket on smartphones. It also lives in your pocket as coupons, loyalty apps and push notifications. Companies gather information from loyalty cards, cookies and browsing history to create personalised offers. I mention loyalty cards because many shoppers still swipe them at tills and register purchase histories. Paper vouchers are fading and paper coupons are declining. Digital coupons arrive in apps and notifications instead. Some analysts still point to billboards as the dominant medium, and some say radio ad spend even outpaces online, which sounds surprising. These comments are misleading in some reports. In practice, digital platforms capture most marketing budgets. Targeted advertising can be useful because it brings discounts and more relevant suggestions. It can, however, feel intrusive. Consumers often tolerate tracking for convenience or savings. Policymakers are discussing rules to make data use clearer and to offer simpler opt-outs. In short, ads now come to you, often in your pocket, and the challenge is balancing helpfulness with privacy.
📝 📚 雅思練習題
1
According to the speaker, where do adverts frequently follow people?
答案錯誤
正確答案:
B
解釋:
The speaker explicitly says advertising 'frequently lives in your pocket on smartphones' and repeats that ads come to you 'in your pocket.' Option A is mentioned as a claim by some analysts but not as where adverts frequently follow people. Option C is incorrect because the speaker says 'Gone are the days when adverts only interrupted television.' Option D is not mentioned as a main location.
2
Which source of consumer information does the speaker list as used by companies?
答案錯誤
正確答案:
A
解釋:
The passage states companies gather information from 'loyalty cards, cookies and browsing history.' Face-to-face interviews, postal surveys and telephone directories are not mentioned and are therefore incorrect.
3
What does the speaker say about paper coupons?
答案錯誤
正確答案:
B
解釋:
The speaker says 'Paper vouchers are fading and paper coupons are declining. Digital coupons arrive in apps...' so they are being replaced by digital options. Option A is the opposite. Option C contradicts the passage. Option D is not mentioned.
4
Which of the following is an example of a misleading claim the speaker mentions?
答案錯誤
正確答案:
B
解釋:
The speaker specifically cites 'some say radio ad spend even outpaces online' as a surprising and misleading claim. Option A is presented as the speaker's actual point, not misleading. Options C and D are described as real effects or observations, not called misleading.
5
What can be inferred about the speaker's attitude toward targeted advertising?
答案錯誤
正確答案:
C
解釋:
The speaker notes that targeted advertising 'can be useful' and bring discounts but 'can also feel intrusive,' indicating a balanced view of both benefits and problems. Option A and B are extremes not supported by the text. Option D is wrong because the speaker discusses how consumers tolerate tracking and how ads affect people.
6
Why, according to the passage, do consumers often accept tracking?
答案錯誤
正確答案:
B
解釋:
The passage states 'Consumers often tolerate tracking for convenience or savings.' Option A is not mentioned. Option C is not the reason given; the speaker mentions intrusion, not invisibility. Option D misinterprets the mention of loyalty cards; the passage does not claim physical coercion.
7
In the sentence 'digital platforms capture most marketing budgets,' what does the word 'capture' most nearly mean in this context?
答案錯誤
正確答案:
B
解釋:
Here 'capture' means to secure or attract resources, i.e., digital platforms receive most of the marketing spending. Option A suggests illegal taking, which is not intended. Option C ('build physically') is unrelated. Option D is the opposite of the meaning.
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