goodwill - Master This Word
Master this word with our 5-step learning method – Learn English in English
goodwill Word Meanings
- friendly or helpful feelings, especially between people or groups
- a positive attitude or intention
- the reputation or valuable intangible asset of an organization
goodwill Example Sentences
Example sentences are the start of understanding. Don't rush to memorize. First feel how the word works in a sentence.
goodwill Phonetic & Pronunciation
UK
/ɡʊdˈwɪl/
US
/ɡʊdˈwɪl/
goodwill Word Etymology
good- = positive or beneficial, will = intention or desire. Originated from Old English 'gōd' and 'will.' Imagine a friendly handshake that signifies goodwill between two people.
Note 1: These definitions and etymologies are not standard dictionary definitions, but extended explanations provided to help with memorization and understanding of the actual application of words. Through this background information, we strive to make words more vivid and easier to understand, and help you remember their meanings in real life.
Note 2: LexiTalk designs the learning flow around the linguistics principle of “Comprehensible Input.” When learners encounter material that is slightly above their level but still understandable from context, the brain naturally absorbs the language. That’s why we keep every word inside authentic contexts, using examples and associations to help you understand it and use it flexibly.
Read the FAQ explanation of Comprehensible InputReal Context
Goodwill is a warm, positive attitude toward others, often shown through generosity, cooperation, and a readiness to help. It also has a formal meaning in business: the intangible asset representing a company's reputation, customer relationships, brand strength, and overall value beyond its physical assets. People show goodwill by listening, compromising, and offering support even when it isn’t strictly needed. In everyday speech you can discuss goodwill between friends or between nations, but in business you should distinguish it from concrete assets and legal terms. Because goodwill blends emotion and value, it can be tricky for learners who want a single literal translation.
Usage Reminders
- Goodwill can refer to both a personal attitude and a business asset.
- Don't split 'goodwill' into two words.
- Use 'goodwill toward' with people or groups.
- In business contexts, distinguish goodwill as an asset from emotional kindness.
- Be mindful of false friends in translation when moving between languages.
- Practice with contexts (teamwork, acquisitions) to reinforce meanings.
Common Misconceptions
- Goodwill is only a feeling of kindness with no other meaning.
- Goodwill and kindness are always exactly the same in every context.
- In business, goodwill always refers to a monetary payment or donation.
- Goodwill is never an intangible asset in accounting.
- Two words 'good will' are the standard form in all uses.
Thinking Differences
Explain to an English speaker (meta, keep short)
Learning Tips
- Identify both senses of goodwill (personal attitude and business asset).
- Always check context to decide if it’s emotional or financial.
- Remember the spelling is goodwill, not good will.
- Use goodwill toward with people; not usually toward in business contexts.
- Learn common collocations (goodwill toward, goodwill to a company).
- Practice with real-world examples (teamwork, acquisitions).
5-Step Learning Method - Learn English in English
Step 1: Meaning
What is the meaning of the word 'goodwill'?
A.Kindness
B.Sadness
C.Anger
D.Excitement
Step 2: Usage
Which sentence uses 'goodwill' correctly?
A.The dog barked with goodwill.
B.He had no goodwill for his enemies.
C.She showed goodwill towards her friends.
D.Goodwill is a type of fish.
Step 3: Similar Words
What is a synonym for 'goodwill'?
A.Hostility
B.Indifference
C.Generosity
D.Malice
Step 4: Opposite Words
What is an antonym for 'goodwill'?
A.Kindness
B.Enmity
C.Friendship
D.Cooperation
Step 5: Mastery
In what real-life context is 'goodwill' important?
A.Art exhibitions
B.Cooking recipes
C.Athletic competitions
D.Business negotiations
Related Listening
🌱 Lite (Beginner)
🔥 Advanced
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