marketing - Master This Word
Master this word with our 5-step learning method – Learn English in English
marketing Word Meanings
- The activity of promoting and selling products or services.
- The field of study and practice focused on identifying and reaching customers and building demand.
- The process of bringing products to the market through advertising, branding, and distribution.
marketing Example Sentences
Example sentences are the start of understanding. Don't rush to memorize. First feel how the word works in a sentence.
marketing Phonetic & Pronunciation
UK
/ˈmɑːkɪtɪŋ/
US
/ˈmɑɹkɪtɪŋ/
marketing Word Etymology
Root decomposition: suffix -ing attached to the root market. Historical origin: from Latin mercatus meaning merchandise, via Old French marche to English market; marketing formed by adding -ing to market in modern English. Memory image: imagine a crowded market square where banners and signs steer buyers toward deals.
Note 1: These definitions and etymologies are not standard dictionary definitions, but extended explanations provided to help with memorization and understanding of the actual application of words. Through this background information, we strive to make words more vivid and easier to understand, and help you remember their meanings in real life.
Note 2: LexiTalk designs the learning flow around the linguistics principle of “Comprehensible Input.” When learners encounter material that is slightly above their level but still understandable from context, the brain naturally absorbs the language. That’s why we keep every word inside authentic contexts, using examples and associations to help you understand it and use it flexibly.
Read the FAQ explanation of Comprehensible InputReal Context
Marketing is the set of activities that connect a business with its potential customers. It includes researching markets, defining target audiences, crafting messages, choosing channels, and measuring impact. It spans branding, advertising, pricing, distribution, and customer relationship management, all aiming to create interest, trust, and demand for products or services. Great marketing aligns product design with customer needs, helps differentiate offerings, and supports sales over time. It involves both strategic planning and practical execution, from market segmentation to campaign optimization. By understanding customer motives and the competitive landscape, marketers decide what to say, where to say it, and how to persuade people to choose their brand.
Usage Reminders
- Use 'marketing' for the whole discipline, not just ads.
- Pair it with 'campaign', 'strategy', and 'research'.
- Distinguish marketing from advertising and sales.
- Practice with real-world campaigns and case studies.
- Learn common collocations like 'marketing strategy' and 'digital marketing'.
Common Misconceptions
- Marketing is just advertising or selling.
- Marketing happens only through big campaigns, not daily interactions.
- Branding and marketing are the same thing.
- If a product is good, it will market itself.
- Digital marketing is separate from traditional marketing.
Thinking Differences
English speakers view marketing as a broad, integrative discipline that combines analysis, messaging, and channels; learners often mix up terms like marketing, advertising, and sales.
Learning Tips
- Learn key collocations: marketing campaign, marketing strategy, market research.
- Study the customer journey and how marketing supports it.
- Compare marketing with advertising and sales to see the differences.
- Analyze real campaigns and note messaging, channels, and results.
- Build a mini marketing plan for a product you like.
- Practice describing campaigns in simple English with correct terms.
5-Step Learning Method - Learn English in English
Step 1: Meaning
What does the term 'marketing' refer to?
A.Teaching math
B.Cooking meals
C.Fixing cars
D.Selling products or services
Step 2: Usage
How is the term 'marketing' commonly used in business?
A.Writing reports
B.Answering phones
C.Developing ad campaigns
D.Managing finances
Step 3: Similar Words
Which word is similar to 'marketing'?
A.Advertising
B.Healthy
C.Athletic
D.Polite
Step 4: Opposite Words
Which word is the opposite of 'marketing'?
A.Hiding
B.Top secret
C.Giving away
D.Hoarding
Step 5: Mastery
In what real-life context might you encounter 'marketing'?
A.Art museum
B.Hospital emergency room
C.Construction site
D.Supermarket checkout
Related Listening
🔥 Advanced
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