Pasada 1
Escucha a ciegas
Comprende la idea general, el tema y la información principal sin subtítulos.
🎧 Práctica IELTS escucha y habla
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Pasada 2
Subtítulos en inglés
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Pasada 3
Shadowing
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Pasada 4
Dictado
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Pasada 5
Reescucha sin subtítulos
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📝 Transcripción diálogo IELTS Speaking
I want to talk about advertising and why many consumers feel frustrated. Advertising has shaped buying habits for decades. Recent studies try to synthesize research and real customer feedback. One 2021 study surveyed 1,200 people and asked them to synthesize their experiences with online adverts. Many respondents lament the loss of trust. People lament when adverts make promises they cannot keep. Some ads use outrageous claims about health or savings. Others show outrageous pricing that disappears at checkout. The industry faced a setback in 2019 when regulators banned some targeted campaigns. A further setback occurred when a major brand pulled its campaign after social media outrage. Sportive sponsorships are a common tactic. Brands attach products to sportive events to gain goodwill. Yet sportive partnerships can backfire if the sport is embroiled in scandal. To rebuild trust companies should synthesize data, listen closely, and be transparent. Consumers respond better when messaging is honest. That is why many commentators lament the current lack of clear standards. The public outrage shows that misleading messages are costly. If advertisers avoid outrageous exaggeration and learn from setbacks, the market can improve.
📝 📚 Preguntas de práctica IELTS
1
According to the speaker, how much did advertisers' budgets rise in 2022?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: The speaker explicitly mentioned that advertising budgets rose 8% in 2022. Option B (12%), C (5%), and D (10%) are plausible figures but are not the number given in the passage, so they are incorrect.
2
How many people did the 2021 study survey, as mentioned by the speaker?
Respuesta Incorrecta
Respuesta Correcta:
B
Explicación:
Correct: The passage states that a 2021 study surveyed 1,200 people. The other numbers are plausible sample sizes but do not match the stated figure, so they are incorrect.
3
Which type of sponsorship does the speaker specifically discuss?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: The speaker explicitly refers to 'sportive sponsorships' and discusses brands attaching products to sportive events. The other options are plausible forms of sponsorship but are not mentioned in the passage.
4
In the passage, what is the best meaning of the word 'lament'?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: 'Lament' in context means to express regret or complain about the loss of trust and standards. Option B is the opposite, C is not expressing emotion, and D describes an action by advertisers rather than expressing regret, so they are incorrect.
5
Why does the speaker imply that adverts provoke public outrage?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: The speaker notes outrageous claims, disappearing pricing, and misleading messages as causes of outrage. Options B, C, and D are unrelated or trivial reasons not mentioned or implied in the passage, so they are incorrect.
6
What does the speaker recommend companies should do to rebuild trust?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: The speaker recommends synthesizing data, listening closely, and being transparent to rebuild trust. Options B and D go against the speaker's point; option C is extreme and not suggested—sportive partnerships were discussed as useful if handled well.
7
Which specific setback does the speaker mention for the advertising industry?
Respuesta Incorrecta
Respuesta Correcta:
A
Explicación:
Correct: The passage mentions a 2019 regulatory ban on some targeted campaigns as a setback. The other options are plausible-sounding events but are not mentioned in the passage and therefore are incorrect.
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