Passe 1
Écoute à l’aveugle
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🎧 Pratique IELTS écoute et expression
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Méthode d’écoute en cinq passes
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Passe 2
Sous-titres anglais
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Passe 3
Shadowing
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Passe 4
Dictée
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Passe 5
Réécoute sans sous-titres
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📝 Transcription dialogue IELTS Speaking
Advertising often borrows language from religion. Products are described as divine to attract attention. Some reports even claim that divine-themed adverts doubled sales overnight, though that claim is debated. Marketers use glossy images and short slogans to gloss over shortcomings in a product's formula. When an ad makes a car, perfume or gadget resemble a dream, consumers are invited to embark on a purchase as if it were a journey. Studies of eye-tracking show that viewers' eyes often fix on the cornea or the face in an image. Light reflected in the cornea signals liveliness, so advertisers catch that specular highlight deliberately. A misleading 2019 report said that 90% of buyers prefer blue labels, a statistic many researchers dispute. Yet it is clear that images which resemble real life tend to increase trust and therefore encourage buying. To gloss over price or awkward reviews, ads will highlight a single glowing or divine endorsement. They also try to catch light on the cornea again, add a glossy finish and vivid colours so the subject appears more vibrant. Consumers are urged to embark on small rituals, like sampling a scent or testing a lip gloss, before committing to a full purchase.
📝 📚 Questions de pratique IELTS
1
According to the speaker, which part of a photographed face do advertisers deliberately draw attention to?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage states that viewers' eyes often fix on the cornea and that advertisers catch the specular highlight in the cornea deliberately. Option B is wrong because the hairline is not mentioned. Option C is incorrect; clothing is not identified as the deliberate focus. Option D is wrong because the background is not described as the point advertisers try to catch.
2
What term does the speaker say advertisers use to make products sound special?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The speaker explicitly says products are described as 'divine' to attract attention. 'Functional' (B), 'Cheap' (C), and 'Minimal' (D) are plausible adjectives but are not used in the passage to describe how advertisers present products.
3
What does the speaker mean by 'gloss over' in the passage?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: In context, 'gloss over' refers to downplaying or hiding shortcomings in a product's formula. Option B is plausible because 'glossy images' are mentioned elsewhere, but 'gloss over' in this sentence means conceal, not physically coat. Options C and D are not supported by the text.
4
Why does the speaker mention that images which resemble real life tend to increase trust?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage links resemblance to increased trust and therefore to encouraging buying, so the speaker implies realism encourages purchases. B is the opposite of what is implied. C and D are unrelated claims not made in the passage.
5
What is implied by the repeated use of 'embark' in the passage?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: 'Embark' is used metaphorically to indicate starting a purchase journey or ritual. B is a literal and incorrect reading. C and D are not suggested by the context.
6
In the phrase 'add a glossy finish', what does 'glossy' most nearly mean in this context?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: 'Glossy finish' refers to a shiny, polished appearance. B is incorrect because 'detailed' is not the main sense here. C is wrong; 'glossy' does not mean cheap. D is unrelated to the meaning of 'glossy' as used.
7
Which of the following is a misleading statistic mentioned in the passage?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage specifically labels the 2019 report claiming 90% prefer blue labels as misleading. B is not mentioned; corneal light is said to signal liveliness, not weight. C is an overgeneralisation not made in the text. D is false and not claimed; sampling is presented as encouraging purchase, not preventing it.
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