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📝 Transcription dialogue IELTS Speaking
Today I want to describe an advertising campaign that led to a small public scandal. The ad centred on a vintage-style cloak and on claims that sounded almost too good to be true. The company said the cloak was 'timeless' and even suggested it would stay waterproof for decades. Critics pointed out that the waterproof claim about the cloak was exaggerated and probably untrue. Models primped for the shoot. I mean they spent a long time to primp their hair and make-up so the cloak looked perfect in every shot. Shoppers were shown primping themselves at home as part of a social media trend inspired by the ad. The imagery included a hummingbird logo. The firm claimed the hummingbird represented local biodiversity, which was misleading because hummingbirds are not native to that city. An environmental group accused the brand of greenwashing and that added to the scandal. A tyre manufacturer was an unexpected sponsor of the campaign. The tyre company paid to have its brand subtly included, using a rolling-tyre motif to suggest durability. Later investigations said the tyre durability figures had been overstated. The cloak remained popular, despite the scandal. The hummingbird motif stayed on some products while consumers debated whether to primp for fashion or to avoid greenwashed goods.
📝 📚 Questions de pratique IELTS
1
What product was at the centre of the advertising campaign?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage explicitly states the ad centred on a vintage-style cloak. Option B is incorrect because the tyre manufacturer only sponsored the campaign. Option C is incorrect; a hummingbird logo was used, but no feeder was advertised. Option D is wrong because the passage specifically says 'cloak', not 'jacket'.
2
Which animal was used as a logo in the campaign?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage mentions a hummingbird logo twice. The other animals are not mentioned in the text and are therefore incorrect.
3
Why did critics say the campaign involved 'greenwashing'?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The text explains the firm claimed the hummingbird represented local biodiversity, which was misleading and led to accusations of greenwashing. B is wrong because there is no mention of wood. C is incorrect; tyre images used a rolling-tyre motif, not birds. D is irrelevant and contradicted by the passage, which says models primped.
4
What role did the tyre manufacturer play in the campaign?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage notes a tyre manufacturer was an unexpected sponsor and had its brand included with a rolling-tyre motif. B is incorrect; there's no suggestion the tyre company designed the cloak. C is wrong because the hummingbird logo belonged to the firm running the campaign. D is false; the tyre company did not criticize the campaign according to the passage.
5
What is implied about how models prepared for the shoot?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The speaker says models 'primped for the shoot' and elaborates that they spent a long time on hair and make-up. B is incorrect because it contradicts the passage. C is not supported; the passage implies careful preparation. D is illogical; primping is about appearance, not tyre durability.
6
What does the word 'primp' most nearly mean in this context?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: In the passage 'primp' is used to describe models spending time on hair and make-up, so it means to groom or tidy appearance. B is wrong because primp is not about criticizing. C is incorrect; primp is not advertising. D is unrelated to the meaning.
7
Which of the following is a misleading claim mentioned in the passage?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage explicitly states the company suggested the cloak would stay waterproof for decades and that critics said this was exaggerated. B is incorrect; nothing suggests the tyre was made of silk. C is wrong and not mentioned. D contradicts the passage, which says models primped and participated.
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