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🎧 Pratique IELTS écoute et expression
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📝 Transcription dialogue IELTS Speaking
I want to describe a recent small advertising project we ran to jumpstart local interest in a new snack. We called the campaign Jumpstart. Our aim was to jumpstart curiosity, not to overwhelm people with noise. The first tactic was sampling. We set up sampling stations in the university lunchroom during the lunch hour. The lunchroom proved noisy, but the immediate feedback was invaluable. We also placed a large display in the main rail concourse to reach commuters during the morning rush. Rail commuters responded well to the free tasting and the short demonstrations. For a slogan we used the phrase firecracker to suggest bold flavour. We emphasised that use of firecracker was metaphorical. We avoided real firecrackers for safety and compliance reasons. The pop-up ran for six weeks and included social posts as a follow-up. At one point we offered coffee vouchers as an incentive, though not everyone got one. The campaign was intended to feel like a lively, in-person start. It was supposed to jumpstart word of mouth and to lend momentum across rail routes and campus eateries. Overall, the mix of lunchroom sampling and rail visibility gave us quick data and a memorable, if modest, splash.
📝 📚 Questions de pratique IELTS
1
Where did the team set up sampling stations?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The speaker says they set up sampling stations in the university lunchroom. Option B is incorrect because displays were placed in the main rail concourse, but sampling stations specifically were in the lunchroom. Option C is wrong; a cinema was not mentioned as a sampling site. Option D is wrong because sampling was done in person, not only online.
2
What was the name used for the campaign?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The speaker explicitly states the campaign was called Jumpstart. Option A is wrong because firecracker was used as a slogan or metaphor, not the campaign name. Options C and D are plausible sounding distractors but are not mentioned in the passage.
3
Which of the following did the organisers explicitly avoid using?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The speaker says they avoided real firecrackers for safety and compliance. Option B is incorrect; loud music is not mentioned as avoided. Option C is incorrect because displays (implying printed or physical elements) were used in the rail concourse. Option D is wrong because sampling was a primary tactic, not something avoided.
4
Why did the team place a display in the rail concourse?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage states the rail concourse was used to reach commuters during the morning rush. Option B is incorrect; there is no mention of payment by the rail company. Option C is wrong because filming a commercial is not mentioned. Option D is contradicted by the passage, since the displays aimed to engage commuters, not avoid them.
5
What can be inferred about the campaign's target audience?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage describes lunchroom sampling and rail concourse displays, so it is reasonable to infer the target audience included commuters and lunchtime visitors. Option B is too narrow; while a university lunchroom could include students, the campaign also targeted commuters. Option C is wrong because the focus was on in-person sampling, not exclusively online shoppers. Option D is incorrect; the passage targets the general commuting public, not only rail staff.
6
In this passage, the word 'jumpstart' most nearly means:
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The speaker uses 'jumpstart' to describe generating early interest and momentum, which matches 'provide an initial boost'. Option B is the opposite meaning. Option C is unrelated; there is no sense of criticism. Option D is incorrect since 'jumpstart' implies beginning rather than ending.
7
How long did the speaker say the pop-up campaign ran?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The speaker mentions the pop-up ran for six weeks. Option A is incorrect; three weeks is not stated. Option C is implausible and not mentioned. Option D is wrong because the campaign ran over weeks, not just one day.
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