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🎧 Pratique IELTS écoute et expression
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📝 Transcription dialogue IELTS Speaking
I want to talk about how shock is used in advertising and how consumers respond. Recent campaigns use dramatic moments to get attention. One commercial literally shows an actor delivering a slap to another character. The image is hard to ignore. The creators said the intention was to jolt viewers. The slogan even aims to feel like a slap in the face to complacent consumers. It targets people who have grown comfortable with predictable ads. The campaign ran online and increased engagement by 42 percent. Sales rose too, by about 8 percent over three months. Marketers then claimed the ad won an industry award in Berlin, and they released it in April. I mention those details because some are impressive, and some may be overstated. My point is that a startling image can boost short-term metrics. But it can also erode trust if people feel manipulated. So, while a slap can shock and attract, it should be paired with honesty and value. That way brands avoid alienating the very audience they want to win.
📝 📚 Questions de pratique IELTS
1
What physical action is described as appearing in the commercial?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The passage explicitly says 'an actor delivering a slap to another character.'
Why A is wrong: A hug is not mentioned in the passage.
Why C is wrong: A handshake is not described.
Why D is wrong: A wave is not mentioned; the text focuses on a startling physical action, the slap.
2
By how much did online engagement increase, according to the speaker?
Réponse incorrecte
Réponse correcte:
C
Explication:
Correct: The speaker states that the campaign 'increased engagement by 42 percent.'
Why A is wrong: 15 percent is not the figure given.
Why B is wrong: 30 percent is not mentioned and is lower than the stated increase.
Why D is wrong: 60 percent is not in the passage and is higher than the stated figure.
3
Over what period did sales rise by about 8 percent?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The passage says sales rose 'by about 8 percent over three months.'
Why A is wrong: One month is not the period mentioned.
Why C is wrong: Six months is longer than the stated three months.
Why D is wrong: One year is not accurate; the passage specifies three months.
4
Which of these claims about the campaign is presented but later suggested might be overstated?
Réponse incorrecte
Réponse correcte:
C
Explication:
Correct: The speaker mentions the claim that "the ad won an industry award in Berlin" and then says some details may be overstated, implying this kind of claim could be exaggerated.
Why A is wrong: The increase in engagement is presented as a concrete statistic, not suggested as overstated.
Why B is wrong: The sales rise is also given as a measured figure and not questioned.
Why D is wrong: The slogan's intent to shock is described as the campaign's purpose; it's not presented as an overstated claim.
5
What inference can you make about the speaker's attitude toward shock tactics in ads?
Réponse incorrecte
Réponse correcte:
C
Explication:
Correct: The speaker says a startling image can boost short-term metrics but 'can also erode trust,' so shock is useful but risky.
Why A is wrong: The speaker does not fully endorse shock as the only effective strategy; they warn about risks.
Why B is wrong: They do not say shock tactics are useless; they acknowledge benefits.
Why D is wrong: The passage argues shock tactics clearly affect consumer behaviour, so they are not irrelevant.
6
Why does the speaker refer to 'complacent consumers'?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The passage explains the slogan aims to 'feel like a slap in the face to complacent consumers' and clarifies these are people 'who have grown comfortable with predictable ads.'
Why A is wrong: The speaker does not claim consumers are always hostile to new ads.
Why C is wrong: The passage does not say complacent consumers are unwilling to buy; it says they are used to predictable advertising.
Why D is wrong: Being complacent does not mean being extremely well informed; it means being self-satisfied and unchallenged.
7
In this context, what is the best meaning of 'complacent' as used in the passage?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: 'Complacent' means self-satisfied and unconcerned, matching the idea of people comfortable with predictable ads.
Why B is wrong: 'Actively hostile' is the opposite of complacent.
Why C is wrong: 'Highly knowledgeable' is not implied by complacency.
Why D is wrong: 'Extremely excited' contradicts the calm, unchallenged sense of complacency.
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