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🎧 Pratique IELTS écoute et expression
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Passe 2
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📝 Transcription dialogue IELTS Speaking
Advertising is changing rapidly. Gone are the days when adverts only interrupted television programmes. Today advertising follows people across devices. It frequently lives in your pocket on smartphones. It also lives in your pocket as coupons, loyalty apps and push notifications. Companies gather information from loyalty cards, cookies and browsing history to create personalised offers. I mention loyalty cards because many shoppers still swipe them at tills and register purchase histories. Paper vouchers are fading and paper coupons are declining. Digital coupons arrive in apps and notifications instead. Some analysts still point to billboards as the dominant medium, and some say radio ad spend even outpaces online, which sounds surprising. These comments are misleading in some reports. In practice, digital platforms capture most marketing budgets. Targeted advertising can be useful because it brings discounts and more relevant suggestions. It can, however, feel intrusive. Consumers often tolerate tracking for convenience or savings. Policymakers are discussing rules to make data use clearer and to offer simpler opt-outs. In short, ads now come to you, often in your pocket, and the challenge is balancing helpfulness with privacy.
📝 📚 Questions de pratique IELTS
1
According to the speaker, where do adverts frequently follow people?
Réponse incorrecte
Réponse correcte:
B
Explication:
The speaker explicitly says advertising 'frequently lives in your pocket on smartphones' and repeats that ads come to you 'in your pocket.' Option A is mentioned as a claim by some analysts but not as where adverts frequently follow people. Option C is incorrect because the speaker says 'Gone are the days when adverts only interrupted television.' Option D is not mentioned as a main location.
2
Which source of consumer information does the speaker list as used by companies?
Réponse incorrecte
Réponse correcte:
A
Explication:
The passage states companies gather information from 'loyalty cards, cookies and browsing history.' Face-to-face interviews, postal surveys and telephone directories are not mentioned and are therefore incorrect.
3
What does the speaker say about paper coupons?
Réponse incorrecte
Réponse correcte:
B
Explication:
The speaker says 'Paper vouchers are fading and paper coupons are declining. Digital coupons arrive in apps...' so they are being replaced by digital options. Option A is the opposite. Option C contradicts the passage. Option D is not mentioned.
4
Which of the following is an example of a misleading claim the speaker mentions?
Réponse incorrecte
Réponse correcte:
B
Explication:
The speaker specifically cites 'some say radio ad spend even outpaces online' as a surprising and misleading claim. Option A is presented as the speaker's actual point, not misleading. Options C and D are described as real effects or observations, not called misleading.
5
What can be inferred about the speaker's attitude toward targeted advertising?
Réponse incorrecte
Réponse correcte:
C
Explication:
The speaker notes that targeted advertising 'can be useful' and bring discounts but 'can also feel intrusive,' indicating a balanced view of both benefits and problems. Option A and B are extremes not supported by the text. Option D is wrong because the speaker discusses how consumers tolerate tracking and how ads affect people.
6
Why, according to the passage, do consumers often accept tracking?
Réponse incorrecte
Réponse correcte:
B
Explication:
The passage states 'Consumers often tolerate tracking for convenience or savings.' Option A is not mentioned. Option C is not the reason given; the speaker mentions intrusion, not invisibility. Option D misinterprets the mention of loyalty cards; the passage does not claim physical coercion.
7
In the sentence 'digital platforms capture most marketing budgets,' what does the word 'capture' most nearly mean in this context?
Réponse incorrecte
Réponse correcte:
B
Explication:
Here 'capture' means to secure or attract resources, i.e., digital platforms receive most of the marketing spending. Option A suggests illegal taking, which is not intended. Option C ('build physically') is unrelated. Option D is the opposite of the meaning.
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