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📝 Transcription dialogue IELTS Speaking
I'm going to discuss advertising and consumerism. For many brands the goal is to be visible in everyday life. A visible logo on packaging encourages recognition. Retailers also use subtle signs so that a product is visible on the shelf. Shoppers meander through aisles without clear intention. Often they meander because choices are overwhelming. Some consumers reluctantly admit that ads shape their choices. Others reluctantly remove ads from homes when they move. A recent campaign in 2019 used billboards and increased brand awareness by 25 percent. In 2021 a short viral video appeared and reportedly increased sales by 15 percent. There was also a small print run of leaflets in 2018 that the company mentioned. Marketing teams know that attention often drifts. When attention meanders, visual cues help redirect focus. Therefore companies make price tags and colours conspicuous. When shoppers see a conspicuous offer they may act quickly. Yet many people are sceptical and complain about intrusive ads. Some change channels or scroll past. They may still be influenced, but admit it only reluctantly. In short, advertising aims to be visible and memorable. It nudges people as they meander through commerce. It can make consumers comply even if they do so reluctantly.
📝 📚 Questions de pratique IELTS
1
In which year did the speaker say a billboard campaign took place?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage explicitly states the billboard campaign was in 2019. Option B (2018) refers to the small print run of leaflets, not billboards. Option C (2020) is not mentioned. Option D (2021) refers to the viral video, not the billboard campaign.
2
By how much did the billboard campaign reportedly increase brand awareness?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The speaker says the 2019 billboard campaign increased awareness by 25 percent. Option A (15 percent) is the figure given for the 2021 viral video's reported sales increase, not the billboard. Option C (5 percent) relates to none of the headline figures, though a small print run of leaflets was mentioned without that exact percentage. Option D (40 percent) is a distractor not stated in the passage.
3
Which medium was said to have reportedly increased sales in 2021?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The text states that in 2021 a short viral video appeared and reportedly increased sales by 15 percent. Option B (billboards) refers to 2019 and awareness, not 2021 sales. Option C (leaflets) were a small print run in 2018. Option D (price tags) are discussed as conspicuous cues, not as a 2021 medium increasing sales.
4
Why does the speaker suggest companies make price tags and colours conspicuous?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: The passage links conspicuous price tags and colours to redirecting focus when attention meanders. Option A (reduce production costs) is unrelated and not mentioned. Option C (provide legal information) is not discussed; the emphasis is on attention and persuasion. Option D (discourage shoppers) contradicts the passage, which says conspicuous cues encourage quick action.
5
What is the speaker's overall attitude toward advertising, as implied in the passage?
Réponse incorrecte
Réponse correcte:
C
Explication:
Correct: The speaker notes that advertising aims to be visible and can nudge people, but also mentions scepticism and complaints about intrusive ads; this shows a balanced, sceptical-yet-recognizing stance. Option A is wrong because the speaker points out complaints and scepticism. Option B is wrong because the speaker discusses effects in detail, not indifference. Option D is wrong because the speaker explicitly states advertising can influence people.
6
In this context, what does 'reluctantly' most nearly mean?
Réponse incorrecte
Réponse correcte:
B
Explication:
Correct: 'Reluctantly' means doing something unwillingly or with hesitation, which fits 'consumers reluctantly admit' or 'admit it only reluctantly.' Option A (eagerly) is the opposite meaning. Option C (quickly) is unrelated to willingness. Option D (secretly) is about concealment, not reluctance.
7
Which medium was associated with a 'small print run' mentioned by the speaker?
Réponse incorrecte
Réponse correcte:
A
Explication:
Correct: The passage mentions a small print run of leaflets in 2018. Option B (billboards) were used in 2019 and described differently. Option C (social media banners) are not mentioned; the passage mentions a viral video online. Option D (television commercials) are not discussed in the text.
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