Passagem 1
Escuta às cegas
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🎧 Prática IELTS escuta e fala
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Método de escuta em cinco passagens
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Passagem 2
Legendas em inglês
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Passagem 3
Shadowing
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Passagem 4
Ditado
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Passagem 5
Reescuta sem legendas
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Após o treino
Compartilhar e recontar
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Próximo passo
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Passagem 1Passagem 2Passagem 3Passagem 4Passagem 5
📝 Transcrição diálogo IELTS Speaking
I'm talking about a recent advertising campaign for a new laundry detergent. The ad used a bold mascot: a carp. The carp appeared in posters and TV spots. Some viewers saw the carp as a symbol of an invader species. Others thought it cleverly linked to local cuisine. The brand ran bilingual commercials. Bilingual slogans appeared in English and Spanish on billboards. The bilingual approach aimed to welcome immigrant shoppers. However, the campaign had problems. The company spent heavily on radio spots. The radio buys were inefficient and reached few of the intended consumers. That inefficient allocation undermined the return on ad spend. Environmental groups objected. They argued that featuring a carp glamorized an invasive invader in local waterways. The carp imagery sparked debate about ecology and taste. The detergent itself was promoted as gentle and effective. Yet critics said some claims implied it 'defeats invaders' like bacteria, which was misleading. Management also admitted the campaign mixed metaphors and targeted the wrong age group on TV, another inefficient choice. Despite controversy, some shoppers responded positively to the bilingual messaging. Others avoided the product because they associated the carp mascot with ecological harm rather than cleanliness.
📝 📚 Perguntas de prática IELTS
1
What product is the advertisement promoting?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage begins by saying the campaign was for a 'new laundry detergent.' Option B is incorrect because, although carp is mentioned and linked to cuisine, the ad promoted a detergent, not a restaurant. Option C is wrong because the passage mentions ecological debate but the campaign wasn't for a charity. Option D is wrong because radio spots were used as a channel, not the product being advertised.
2
Which mascot did the campaign use?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage repeatedly states the mascot was a carp. B is incorrect because a crab is not mentioned. C is incorrect because 'bilingual' describes the ads' language, not a cartoon mascot. D is wrong because no soap bubble mascot is described.
3
Why did some people view the carp negatively?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage says viewers saw the carp as a symbol of an 'invader species' and that environmental groups objected. B is incorrect because the passage mentions the wrong TV age group as a marketing mistake, not a reason people disliked the carp. C is incorrect because smell is not discussed. D is wrong because broadcasting rules are not mentioned.
4
Which advertising channel was called inefficient?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage states 'The radio buys were inefficient' and that radio reached few intended consumers. B is incorrect because billboards with bilingual slogans are described positively, not inefficient. C is incorrect: while the campaign targeted the wrong age group on TV, the passage does not call TV spots inefficient. D is incorrect because social media is not mentioned.
5
What can be inferred about why the campaign used bilingual messaging?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage explicitly says the bilingual approach 'aimed to welcome immigrant shoppers,' implying it was meant to appeal to that audience and build trust. B is wrong because cost reduction is not mentioned. C is incorrect because controversy about the carp still occurred despite bilingual messaging. D is incorrect because no legal requirement is referenced.
6
What is implied about the campaign's overall effectiveness?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The passage notes both positive responses to bilingual messaging and multiple problems, such as inefficient radio buys, mixed metaphors, and controversy. B is incorrect because problems are described. C is wrong because the detergent was promoted as effective; the failures described relate to marketing choices, not product performance. D is incorrect because environmental groups objected, not supported the campaign.
7
In the sentence 'Some viewers saw the carp as a symbol of an invader species,' what does 'invader' most nearly mean?
Resposta Incorreta
Resposta Correta:
A
Explicação:
Correct: The context mentions environmental groups and invasive carp in waterways, so 'invader' refers to an invasive species that harms ecosystems. B is wrong because there is no suggestion of theft. C is incorrect because it is not about a marketing agent. D is wrong because 'invader' is not a detergent ingredient.
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