Passagem 1
Escuta às cegas
Entenda a ideia geral, o tema e as informações principais sem legendas.
🎧 Prática IELTS escuta e fala
0:00 / 0:00
Método de escuta em cinco passagens
Transforme um conteudo de escuta em input de inglês reutilizável
Não pare em uma única reprodução. Divida o mesmo episódio em cinco passagens: primeiro a ideia geral, depois apoio linguístico, shadowing, ditado e uma escuta final sem legendas.
Passagem 2
Legendas em inglês
Resolva palavras desconhecidas e frases difíceis. Use dicionário e notas curtas se necessário.
Passagem 3
Shadowing
Repita linha por linha e imite pronúncia, ritmo, acentuação e entonação.
Passagem 4
Ditado
Escreva algumas frases-chave a partir do que você ouve para treinar forma e estrutura.
Passagem 5
Reescuta sem legendas
Ouça novamente sem apoio de texto e perceba o que agora está mais fácil e claro.
Após o treino
Compartilhar e recontar
Compartilhe anotações, palavras novas ou um conceito útil e depois reconte o episódio com suas próprias palavras.
Próximo passo
Do intensivo ao extensivo
Reaproveite episódios estudados intensivamente como escuta de fundo e aumente o volume com material familiar.
Passagem 1Passagem 2Passagem 3Passagem 4Passagem 5
📝 Transcrição diálogo IELTS Speaking
Today I want to talk about how modern advertising borrows from older social behaviours. Brands often act in a territorial way, staking out niches and defending them vigorously. This territorial approach can be useful, but it can also alienate potential customers when it feels too exclusionary. Many campaigns adopt an avuncular tone, as if the brand is a kindly uncle giving friendly advice. That avuncular voice can reassure people and build trust, especially among older or more conservative audiences. Historically, a forerunner of digital targeted ads was the catalogue, which anticipated personalised offers. Another forerunner to platform-based marketing was the radio jingle, simple but memorable. Designers also make sure interactive adverts are truly operable, so users can click, swipe, and complete tasks easily. If elements are not operable across devices, a campaign will lose engagement quickly. Advertisers sometimes target devout fans, people so committed they will defend a product online. These devout followers can act like ambassadors and spread word-of-mouth for free. A recent campaign claimed a 40% sales increase, which was a headline figure but not the full story. In fact, the increase applied to one category only, and lasted just a fortnight. Some marketers behave territorially online, blocking reviews and controlling forums, which can backfire. An avuncular spokesperson may appear in adverts to soften complex messages and make them operable for viewers. Yet the most successful advertisers were often the forerunner companies that experimented early with data. Not every leader was devout about profit; some remained devout to social missions and values. One misleading claim suggested the campaign ran only once on television, but it actually had multiple airings. Understanding these terms helps consumers and students analyse adverts critically.
📝 📚 Perguntas de prática IELTS
1
Which medium is identified as a forerunner of digital targeted ads?
Resposta Incorreta
Resposta Correta:
A
Explicação:
The passage states that 'a forerunner of digital targeted ads was the catalogue.' Television commercials, billboards and social media posts are not identified that way in the text; radio jingles are mentioned as another forerunner, but not the catalogue alternatives listed in B, C or D.
2
What percentage increase did the recent campaign claim?
Resposta Incorreta
Resposta Correta:
B
Explicação:
The text says the recent campaign 'claimed a 40% sales increase.' The other percentages are plausible distractors but do not match the passage.
3
Which tone do many campaigns adopt, according to the speaker?
Resposta Incorreta
Resposta Correta:
C
Explicação:
The speaker states that 'Many campaigns adopt an avuncular tone.' Aggressive, formal and sarcastic are not the tones described in the passage.
4
Why might advertisers use an avuncular voice, based on the passage?
Resposta Incorreta
Resposta Correta:
A
Explicação:
The passage explains that an avuncular voice 'can reassure people and build trust.' The other options are not supported: the text does not link avuncular tone to cost, territorial expansion, or removing operable features.
5
In this passage, what does the word 'operable' most nearly mean?
Resposta Incorreta
Resposta Correta:
A
Explicação:
The context discusses interactive adverts where users can 'click, swipe, and complete tasks,' so 'operable' means able to be used or operated. The alternatives (legally permitted, morally acceptable, decorative) do not fit that context.
6
What is implied about marketers who block reviews and control forums?
Resposta Incorreta
Resposta Correta:
A
Explicação:
The passage directly notes that behaving territorially online, including blocking reviews and controlling forums, 'can backfire.' The other choices contradict this implication or are not mentioned.
7
Who are described as spreading word-of-mouth for free?
Resposta Incorreta
Resposta Correta:
A
Explicação:
The text says 'These devout followers can act like ambassadors and spread word-of-mouth for free.' Territorial brands, forerunner companies and designers are mentioned in different contexts, but they are not described as spreading word-of-mouth for free.
Transformar Escuta em Fala
Obtenha feedback instantâneo e prática diária no app LexiTalk.
Baixar o App