lucrative - Master This Word
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Master this word with our 5-step learning method – Learn English in English
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lucrative = lucr- (profit) + -ative (tending to). Origin: Latin 'lucrativus' → Old French → English. Imagine a golden coin rolling towards you, representing profit and wealth.
Note 1: These definitions and etymologies are not standard dictionary definitions, but extended explanations provided to help with memorization and understanding of the actual application of words. Through this background information, we strive to make words more vivid and easier to understand, and help you remember their meanings in real life.
Note 2: LexiTalk designs the learning flow around the linguistics principle of “Comprehensible Input.” When learners encounter material that is slightly above their level but still understandable from context, the brain naturally absorbs the language. That’s why we keep every word inside authentic contexts, using examples and associations to help you understand it and use it flexibly.
Read the FAQ explanation of Comprehensible InputLucrative describes something that produces a lot of money or brings significant profit or benefit. In everyday English, it often appears in discussions of jobs, investments, or ventures that seem likely to yield high returns. The word carries a positive, opportunity-focused nuance and is a step stronger than simply profitable, with a dash of drive and ambition. Learners should look for collocations such as lucrative deal, lucrative market, or lucrative offer, and be mindful that not every venture will stay lucrative; market conditions change. The etymology traces to Latin lucrativus, via Old French, and the image of wealth or a golden coin rolling toward you can help remember its sense.
For English learners, lucrative often signals a high-risk, high-reward opportunity and is common in business news and pitches; learners may overgeneralize to describe anything rich or expensive.
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